Strategy for tikbooks

1. Brand Positioning & Core Message

• Core Value: “Ignite children’s love for reading, inspire lifelong learning.”

• Target Audience:

• Parents (especially mothers, 25–40)

• Early education institutions / kindergartens

• Teachers / parenting bloggers

• Tone of Voice: Warm, inspiring, trustworthy, educational yet fun.

2. Marketing Channels

(1) Social Media Marketing

• Facebook / Instagram

• Post short video clips of book introductions, read-aloud demos, and parenting tips.

• Create carousel posts with “Top 5 Books for Kids Age 3–6.”

• Run targeted ads for parents with children under 12.

• TikTok

• Storytelling short videos (e.g., “1 Minute Bedtime Story”).

• DIY parent-child reading moments (encourage UGC with hashtag #ReadWithTikbooks).

• Collaborations with parent influencers to showcase book reviews.

• WeChat / Little Red Book Parenting communities and mom bloggers“Parent-child reading challenges” 

(2) Content Marketing

• Blog/Website Articles

• “How to Build a Reading Habit for Kids Under 6”

• “Top 10 Picture Books for Early Childhood Development”

• SEO keywords: children’s books, reading habits, kids learning resources

• Video Content (YouTube)

• Animated storytelling (2–3 minutes per book).

• Educational videos: “Why Reading Matters Before Age 6.”

(3) Community & Engagement

• Parent Community Groups

• Build WeChat / WhatsApp groups for parents, share book lists, reading guides, and limited promotions.

• Weekly live Q&A with early childhood educators.

• Gamified Campaigns

• Launch a “30-Day Reading Challenge” where parents share daily reading moments with kids.

• Offer digital badges, discounts, or free e-books as rewards.

(4) Email Marketing

• Monthly newsletter for parents:

• New arrivals & book recommendations

• Parenting tips & seasonal reading guides

• Exclusive discounts for subscribers

(5) Partnerships & Influencer Marketing

• Collaborate with parenting bloggers and education KOLs to review books.

• Partner with schools & kindergartens to distribute sample books or organize reading sessions.

• Cross-promotion with children’s toy brands or family lifestyle platforms.

3. Paid Advertising

• Facebook Ads: Target parents with children 3–12, focus on parenting interest groups.

• Google Ads (Search + Display): Keywords like “best children’s books”, “early reading tips”.

• TikTok Ads: Promote storytelling short videos with CTA to shop online.

4. KPIs & Goals

• Brand Awareness: Social media followers +30% within 6 months.

• Engagement: Average post interaction rate > 5%.

• Conversions: Online store sales +20% quarter-over-quarter.

• Community Growth: 1,000+ active parents in brand-managed groups within 3 months.

5. Example Campaign Idea

🎉 “Read With Love — Family Reading Month”

• Parents share videos/photos of reading moments with kids.

• Post under hashtag #ReadWithTikbooks.

• Weekly winners get free book bundles.

• Encourage user-generated content + strong community buzz.